The importance of a strong middle: The AFL draft and premierships.

BY HERMAN “We’ve struggled over the last couple of years, our top draft picks have under-performed”   “We haven’t done well in the draft. [INSERT PLAYER NAME] was a number one draft pick and he hasn’t really kicked on. It’s really hurt us”   I’m sure you’ve heard this sort of stuff before (especially from Carlton supporters). … More The importance of a strong middle: The AFL draft and premierships.

The End of Fairness: Third Party Agreements and the Health of the Game

BY HERMAN The NRL salary cap is meant to ensure the fairness of the competition. This is an important part of success in the Australian sporting market. Every major national Australian sporting competition uses a salary cap. In a market such as Australia, with uneven access to large markets and resources, ensuring that all clubs, … More The End of Fairness: Third Party Agreements and the Health of the Game

The Same Old Outrage: Don’t Tell Me About the Brand

BY HERMAN It’s a tired old formula. Sport player does something bad, controversial or stupid. The moral outrage brigade jumps up on their high horse. “These players are mentors, people look up to them” “I can’t believe anyone could do something like that”, “he should have known better”, “sportspeople are idiots, dickheads”, “sport X has … More The Same Old Outrage: Don’t Tell Me About the Brand

The Chance To Be Great: The Commonality in New Zealand and Glenn Maxwell

BY HERMAN Every man and their dog has dubbed New Zealand the “dark horse” of the cricket world cup. Leaving aside that the fact that everybody rating them as dark horses means that they are no longer dark horses and are now just rated, lets have a look at some of the reasons why this … More The Chance To Be Great: The Commonality in New Zealand and Glenn Maxwell